[Question] Updating Vendor locked 3.1 Firmware?

I have the ASMedia USB 3.1 TypeC+TypeA card that came with the ASRock Fatality 990FX/3.1 model, the firmware on the unit is currently:

141231_30_02_02

The latest I see on station drivers is:
150707_30_02_1F

With an older _10 version also there.

Sadly, updater’s with both error out saying check tools vendor (bad translation)

Anyone got an idea of how to manually/force update it?

Thanks
Kerry